Belmond

The magic of Wicked: For Good was brought to life aboard the iconic luxurious British Pullman, a Belmond Train, in a four-way collaboration with Belmond, The Magnum Ice Cream Company, Sky, and Universal Pictures.

Guests travelled from London Victoria on a fully immersive Ozian-inspired journey with the final destination to the The Emerald City of Oz. The lounge, carriages, cocktails, and menus were all inspired by the world of Wicked: For Good. Live performances from magicians, musicians, and actors created an immersive, story-led experience that showcased the film through design, entertainment, and hospitality, brought to life in collaboration with the Private Drama.

The event served as a high-impact experiential touchpoint, engaging partners’ audiences and bringing the film’s universe to life in a premium, memorable setting.

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