People & Values

Our Relevance Creators

Every one of Brand Culture’s Relevance Creators plays a crucial part in helping our clients master their role in culture.

From our creative strategists who apply a holistic approach to strategy and campaign ideation, to the partnerships specialists who seek out and negotiate the best collaborations, to our international account team who manage and deliver complex, multimarket campaign roll out.

It’s this super-charged combination of diverse personal and professional experiences, expertise and passion that fuels our collective ambition.
By embedding the principles of a wellbeing economy into our business strategy, operations, culture, values and work, we have the power to leave a positive impact on our employees, partners, clients and their audiences around the world.


Our talents’ collaborative mindset, challenger spirit and supportive, can-do attitude helps breathe life into Brand Culture’s values each and every day.

Our Values

01

We believe in collective
empowerment

We encourage and empower everyone to think about how they can contribute to their team and the agency, and to remember that even small positive acts can make a big difference.
02

We believe happiness leads to
success, not the other way round

At BC, we all contribute to a culture and environment where happiness breeds personal and professional success. By cultivating a positive mindset, we are more motivational, creative, resilient and proactive.
03

Social Support is one
of our greatest assets

From our commitment to equality and equal opportunities at work, to helping foster colleagues’ good health and well-being, and getting involved in the social issues people are passionate about, we all have the power to increase positively the potential that surrounds us.
04

We are the extra milers

Whether it’s going above and beyond in helping complete a marathon project or pitch or doing a little something that will make your client’s or colleague’s day that bit easier….when we go the extra distance for our clients, managers and team, we not only surprise and delight them but get more personal satisfaction in doing so.
05

We push beyond our comfort zone, because that’s where the magic happens

Successful innovators take risks and don’t fear failure. We apply this principle to everything we do, learning from things that don’t work and rewarding those efforts, rather than focusing on outcomes alone.