Energizer

In a commoditized category where own brand batteries were gaining market share, Energizer faced downward pressure from retailers to discount and upward pressure on marketing budgets due to inefficient localized partnerships and promotions. Turning to Brand Culture in the mid 2010s, Energizer called on us to change-up the status quo.

Built on robust passion point insights, partnerships expertise and activation excellence, we developed a long-term, culture-led international partnerships and promotions strategy, which we have been helping Energizer deliver to this day. Our subsequent campaigns, ranging from health & fitness to gifting, and travel to entertainment, have enabled Energizer to turn up with consistency and distinctiveness.

Elevating market and customer buy-in and brand love, our award-winning campaigns have revolutionised how the business delivers emotionally-charged, value-driving global activations, propelling Energizer to the #1 spot.