NBC Universal

Part of NBC Universal, Universal Pictures and DreamWorks Animation are global entertainment powerhouses, known for their original IP and iconic franchises that break records and delight audiences of all ages.

For the past 12 years, Brand Culture has been developing distinctive brand partnerships that help raise awareness of the studios’ forthcoming UK cinema releases and global Netflix TV series. In this time, we’ve identified, negotiated and helped execute numerous successful partnerships in a wide range of traditional and ‘non-traditional’ categories – from FMCG, retail and fashion, to automotive, health & beauty and travel – and everything in-between.

Example partnerships include:
Wicked x Liberty of London
Bridget Jones: Mad About The Boy x Galaxy
Minions Movie x Boots Soltan
Jurassic World x Pizza Hut
Fast & Furious 9 x ASOS
Jurassic World Camp Cretaceous on Netflix x Del Monte
Despicable Me 3 x Weetabix
The Secret Life of Pets 2 x Marriott Bonvoy
Trolls x The United Nations

"Brand Culture are in a league of their own with their strategic insight, creativity, brand relations, determination and professionalism".

- SVP Global Brand Partnerships & Marketing, DreamWorks Animation

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