Kayak

KAYAK, a leading travel search company, partnered with Universal Pictures to launch a co-branded AV campaign built around the film’s core themes of friendship and connection, encourage people to go and seefor themselves. The creative followed two friends reconnecting and planning a trip through KAYAK, integrating Wicked footage with bespoke storytelling.

The campaign ran across the UK and France, with touchpoints including digital AV, homepage takeovers, and a dedicated landing page highlighting “friendtrip” destinations.  

Together, these elements delivered broad visibility and positioned the film within a relevant travel and lifestyle context.