Magnum

Brand Culture supported Magnum to spotlight its premium Bonbon product, creating a partnership with Wicked: For Good. The campaign that featured nationwide in-store POS theatre, and high-impact displays and samplings to drive visibility.

A supporting Wicked-themed promotion reinforced the partnership’s focus on indulgence, in addition to the brand acting as a sponsor for the Belmond British Pullman train experience by adding additional immersive experience such as a bespoke dessert menu inspired by movie themes.

The collaboration also extended across radio, VOD, experiential sampling, social, and influencer channels.