TEST - Playbook Item (delete me)

Hello Player! It’s-a-me, Ben. Read on for some game-changing insight for your next cultural promotion.

If I cast my mind back to November 2023, I remember Storm Ciaran was whipping around Western Europe, Tottenham had somehow found their way to the top of the Premier League, and Christmas songs were beginning to take hold on the airwaves.

Meanwhile, our Creative Strategy team at Brand Culture were cooking up a 2025 plan of attack that would elevate Pringles to be the #1 snack in gaming.

Fast forward to today and we’re celebrating a campaign that sent culturequake waves through consumer minds and industry channels, went on to dominate this year’s Institute of Promotional Marketing (IPM) Awards, taking the Grand Prix prize as well as gold in brand partnerships, shopper and food categories.

As the client said themselves, this has become a benchmark for future activations.