Level Up Your Brand with 5 Power-Up Insights from the Grand Prix winning campaign Pringles x Super Mario

A quick, practical playbook for using culture and partnerships to grow brand and performance, without shouting “WIN!” on pack.

Download the Power‑Up Playbook

Free PDF • 10‑minute read

Award winning culture, brand and shopper marketing

The campaign that set a benchmark for an iconic FMCG snack brand. Learn what really mattered when taking this to market.

Inside the PDF

The 5 Bite-Sized PowerUps You Can Grab Today

1. Collectability > Prizing

Strip back the noise on pack so iconic IP and brand DBAs convert harder than a “WIN” shout.

2. Brand and Performance

Use the right cultural partner so long‑term brand lift and short‑term sales fuel each other.

3. Strategy First, Fit Second

Start with data, sharp cultural insight and deep brand mapping—then pick the partner.

4. NPD for Cultural Relevance

Tie innovation to fandom so trial, talkability and incremental sales spike.

5. Distinctive Activation or Bust

Execute in a way only your brand could—otherwise it’s wallpaper

Zero fluff. Just the plays that worked—and why

Built for Brand, Shopper and Partnerships & Promotions teams

If you’re planning a retail moment or brand activation next year, this bite-sized guide shows how culture partnerships can connect ATL, Shopper and Innovation so the whole system performs - all while maintaining relevance and distinctiveness.

Brand fame & fortune awaits.

Get in touch