IP Owners

From global brand icons to local market disruptors, we’ll find the partners that will move the needle for your release, IP or license. Unmissable, culturally-charged collaborations that maximise attention, audience engagement and the commercial opportunity.

Herbal Essences x Wicked: For Good

Bring Wicked: For Good's pink and green palette to Herbal Essences' Rose and Aloe hair care range. 
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Kayak x Wicked: For Good

Partnering Kayak with Universal Pictures to deliver a co-branded campaign celebrating friendship and exploration. 
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Butterkist x Wicked: For Good

Launching a limited-edition Fizzafying Lemonade Popcorn, inspired by the world of Wicked: For Good, adding a twist to the classic cinema snack. 
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Belmond Train x Wicked: For Good

Bringing the magic of Wicked: For Good to life aboard the iconic British Pullman, a Belmond Train.
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Barnardo's x Wicked: For Good

Championing belonging and inclusivity with Barnardo’s and Wicked: For Good to shine the spotlight on vital support for children and families across the UK.
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Strategic Partnerships

From global brand icons to local market disruptors, we’ll find the partners that will move the needle for your release, IP or license. Unmissable, culturally-charged collaborations that maximise attention, audience engagement and the commercial opportunity.
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